GYM and digital design of a modern functional training studio
How important is a modern design for a functional training studio?
The planning and design of a GYM are decisive success factors that still receive too little attention from many founders. In addition to a modern and appealing design, the conception of the functional training areas and the digital set-up are the most important building blocks. Here, marketing and training simultaneously contribute to economic success, as both factors have both a short and long-term effect and can pay off.
When designing a microstudio concept, economic success comes before the training succes of the members!
The following points should be considered:
- First impression: An appealing design creates a positive first impression and can attract potential customers.
- Brand image: A well thought-out design strengthens the brand image and conveys professionalism and quality.
- User experience: A well-designed environment can boost the motivation and well-being of exercisers, leading to a better training experience.
- Competitiveness: In a competitive market, a modern design can help you stand out from the competition.
- Functionality: Modern design often also takes ergonomics and room layout into account, which can optimise the training flow and use of the studio.
What training areas should there be?
A well-equipped functional training studio should offer various training areas to ensure a comprehensive and varied training programme. Here are some possible areas that can be planned and utilised individually or in a compact way, depending on the focus. Running tracks with markings and rack systems are a highlight of any GYM. These elements give
Free weights and dumbbell area
- Equipment: dumbbells, barbells, kettlebells, weight discs.
- Purpose: Strength training, muscle building, functional movements.
Functional Training Zone/ Bodyweight Area
- Equipment: medicine balls, sledges, battle ropes, plyo boxes. Pull-up bars, TRX bands, peg boards, rings.
- Purpose: Full-body training, high-intensity interval training (HIIT). Training with your own body weight, improving grip strength and stability.
Cardio area
- Equipment: rowing machines, assault bikes, treadmills, ski ergometers.
- Purpose: endurance training, fitness building, calorie burning.
Agility and mobility area
- Equipment*: Foam rollers, stretch bands, mats.
- Purpose*: Stretching, mobility exercises, regeneration.
Core training area
- Equipment*: Bosu balls, core trainer, Ab-Wheels.
- Purpose*: Training of the core muscles, stability.
Open space for group training
- Equipment: Flexible depending on group training requirements (mats, small equipment).
- Purpose: Group courses, workshops, circuit training.
Regeneration and relaxation area
- Equipment: Relax loungers, massage rollers, infrared lamps.
- Purpose: Recovery, relaxation after training.
Multifunctional area
- Equipment: Can be used variably as required for special training equipment or different types of training.
- Purpose: Flexibility for new trends and training methods.
Storage and community area
- Facilities: lockers, seating, drinking and refreshment stations.
- Purpose: Comfort and convenience for users. Community building.
How important is a modern design for a functional training studio?
The planning and design of a GYM are decisive success factors that still receive too little attention from many founders. In addition to a modern and appealing design, the conception of the functional training areas and the digital set-up are the most important building blocks. Here, marketing and training simultaneously contribute to economic success, as both factors have both a short and long-term effect and can pay off.
How should a modern GYM be digitally equipped?
Digital design is also playing an increasingly important role in GYM planning. This is where you decide how to find and retain customers. How they book, pay and use training programmes LIVE or OnDemand. Good digital settings save time and costs, improve the training experience, reduce cancellations and thus form the basis for growth.
Membership management and booking system*
- Description: Online platform or app for membership management, appointment bookings, course registrations.
- Benefits: Facilitates administration, improves customer loyalty and offers convenience for members.
Website with BLOG
- Description: Online presence with detailed information on all offers, appointment bookings and payments.
- Benefits: Facilitates administration, improves customer loyalty and offers convenience for members.
Virtual courses and on-demand training
- Description: Platforms for live streaming of courses and on-demand video libraries.
- Benefits: Facilitates administration, improves customer loyalty and offers convenience for members.
WLAN access
- Description: Free and stable WLAN throughout the studio.
- Benefit: Enables the use of digital resources, streaming and communication.
Lecture FT Summit 2023
A good digital setting makes training easier, more personalised and more connected for the customer and helps to make the operation of the GYM more efficient.
Here you can test the TrainMeBetter coaching software free of charge for one month.
