No. 1 Functional Training Experts in Europe
Over 1000 Products
More than 100.000 satisfied customers

SHUA

Maximum performance. Highest quality. Innovative technology.


SHUA – Innovation, Qualität & Performance

SHUA has been one of the leading manufacturers of innovative fitness equipment for over 27 years. With the highest quality standards, modern design and advanced technology, SHUA offers a wide range of products - from cardio and strength to outdoor equipment. These first-class training solutions are used in gyms, by professional athletes and ambitious athletes worldwide. 

As the official licence holder and distributor for Germany, Austria, Switzerland and Poland, we are jointly bringing first-class training solutions to the European market. Together we are setting new standards in the fitness and health industry. Experience the future of training with Perform Better x SHUA.


Technology

Technology

High-end system & peak training efficiency

Ergonomics

Ergonomics

Biomechanics & muscle activation

 Longevity

Longevity

High-quality materials & precise workmanship

Design

Design

Aesthetic & functional solutions



Our SHUA product range at a glance

State-of-the-art technology for a unique training experience

9100 - Premium treadmills for the highest demands

The 9100 series sets new standards in cardio training. These ultra-modern premium treadmills combine elegant design with innovative technology and ensure effective and enjoyable training sessions. 

Thanks to decades of research into ergonomics and biomechanics, they enable a natural running movement that is easy on the joints while maximising training effects. The Vital OS console provides intuitive control, personalised training programmes and seamless synchronisation with mobile devices. 

Whether for ambitious athletes or fitness studios - the 9100 series impresses with first-class workmanship, high durability and excellent performance.


Cardio - endurance training at the highest level

The Cardio series includes a wide range of treadmills, cross trainers, exercise bikes, recumbent bikes, spinning bikes, rowing machines and stair climbers.

Modern technology and ergonomic design ensure effective, joint-friendly training with maximum performance.

Perfect for gyms and athletes who prioritise quality and efficiency.


68 Selectorized - Compact and comfortable

The 68 Series offers a selection of selectorised devices, including the Linear Leg Press, Seated Chest Press and Lat Pulldown. Thanks to the integrated plug-in weight system, the resistances can be adjusted quickly and easily. The ergonomic design ensures a comfortable and efficient workout - perfect for beginners and advanced athletesr.             

  • Quick weight adjustment: Easy to change thanks to the plug-in system. 
  • Ergonomic design: Maximum training control and comfort.  
  • Space-saving & versatile: Ideal for gyms with limited space.


69 Plate Loaded - Maximum performance and precision

The 69 series comprises a variety of high-quality plate-loaded devices - including the Leg Press, Chest Press and many more. They are characterised by exceptional stability and user-friendly handling. Designed for advanced athletes who want to take their training goals to the next level.

  • Optimum muscle activation: Perfect biomechanical movement for maximum efficiency.  
  • High-quality workmanship: Guarantees stability and safety during training.
  • Ergonomic design: Supports comfortable and precise execution of exercises.


77 Hybrid – Innovative dual system meets iconic design

The 77 Hybrid Series combines selectorised and plate-loaded systems to offer a unique training experience. With a wide range of exercises and dynamic movements, this series is the ideal choice for athletes looking for a comprehensive and flexible workout.

  • Selectorised and plate-loaded systems: Combination of both systems for versatile and effective training. 
  • High flexibility: Ideal for different training needs and performance levels.
  • X-shaped design: Modern design for high stability and easy handling.


88 Selectorized - Powerful & versatile

With its modern technology and precise resistance settings, the 88 Series offers a selection of selectorised machines, including Leg Extension, Seated Row and Chest Press. These machines enable effective strength training for all muscle groups.  

  • Targeted muscle training: Precise resistance adjustment for optimal training stimuli. 
  • Comfort & ergonomics: Pleasant padding and intuitive adjustment options.
  • Stable & durable: Robust construction for professional use.


89 Plate Loaded - Premium Performance

The 89 series stands for the highest quality and innovative technology in strength training. Equipment such as the Leg Curl, Shoulder Press and Lat Pulldown offer maximum efficiency and training comfort.  

  • High-quality biomechanics: Optimum movement guidance for the best possible results.  
  • Innovative technology: State-of-the-art resistance systems for customised training.
  • Maximum stability: Robust frame construction for intensive continuous use.


We look forward to your enquiry - non-binding and free of charge!
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